Brand
Campaign
Relaunch
Bringing a beloved childrenswear brand back to market with creative that moved the numbers.
Role
Vice President Digital Creative
Years
2020–2025
Scope
Brand relaunch & campaigns
Parent
The Children’s Place portfolio
Overview
After The Children’s Place acquired Gymboree, I led the brand’s creative relaunch (the identity expression, the campaign system, and the site experience), rebuilding a brand parents genuinely loved for the way families actually shop now.
Client
Gymboree
Role
Vice President Digital Creative
Partners
CEO · CMO · Merchandising
Years
2020–2025
01 · The Challenge
Relaunch a brand parents loved, for parents who shop online.
Gymboree carried deep nostalgia but arrived with no stores, no team, and no digital playbook. The relaunch had to honor what families remembered while standing up an entirely new commerce presence inside the TCP portfolio.
02 · The Approach
Nostalgia in the brand, performance in the engine.
We rebuilt the brand expression around Gymboree’s classic optimism, designed a campaign system tuned for digital channels from day one, and launched the new gymboree.com experience on the portfolio’s commerce platform.
03 · The Work
A relaunch that felt like a homecoming.
Outcome
What I delivered.
+30%
engagement on brand and campaign creative
0→1
digital-first brand relaunch
1 system
brand and campaign system built to scale
5 yrs
stewarding the brand inside the portfolio
Let's build something that lasts.
Hire me for a senior creative or design role, or bring Rire Design in on a project or retainer.
