Art Direction
E-Commerce
Social
Art directing the e-commerce and social creative engine for one of America’s biggest teen retailers.
Role
Senior E-Commerce Art Director
Years
2012–2017
Scope
Site, email & campaign creative
Brands
Aéropostale · Live Love Dream
Overview
Five years leading e-commerce art direction while teen retail went mobile-first and social-first. I owned the digital expression of the brand across site, email, and campaigns, built the shoot-to-site rhythm that kept creative moving at retail speed, and helped take the Live Love Dream sub-brand to market online.
Client
Aéropostale
Role
Senior E-Commerce Art Director
Partners
E-Commerce · Marketing · Studio
Years
2012–2017
01 · The Challenge
A teen brand competing for attention it no longer owned.
Teen shoppers moved to social faster than the brand’s creative pipeline could follow. The e-commerce experience had to keep pace with culture week to week without losing the discipline of retail merchandising.
02 · The Approach
Make the store feel like the feed.
We unified art direction across homepage, email, and social so the brand spoke with one voice everywhere teens met it, rebuilt the shoot-to-site production rhythm for speed, and designed campaign systems that flexed from desktop hero to social feed without redesign.
03 · The Work
Retail creative at the speed of social.
Outcome
What I delivered.
+25%
social shares on campaign creative
5 yrs
leading e-commerce art direction
2 brands
Aéropostale and Live Love Dream
100+
campaigns shipped across site, email, and social
Let's build something that lasts.
Hire me for a senior creative or design role, or bring Rire Design in on a project or retainer.
